New Venture Creation and Entrepreneurship

A Sustainable Entrepreneurship Approach
The creation of new ventures is one of the most important economic issues of this time, all over the world. This course follows a double approach. The first approach is the sustainable entrepreneurship approach, dealing with the economic, social and ecological aspects of new ventures. The second approach is the life cycle of the firm approach, dealing with the changes of the firm and the entrepreneur during the life cycle of the firm.
Course levelAdvanced Bachelor
Session 2
18 July to 1 August 2020
Recommended course combination in session 1Foundations of International Business, The Economics of Urbanization, Creativity and Innovation (with Cardiff University), Organizational Behaviour Management
Co-ordinating lecturerProf. Enno Masurel
Other lecturersTo be confirmed
Form(s) of tuitionLectures, workshops, fieldwork
Form(s) of assessmentIndividual assignment, duo assignment and team assignment
ECTS        3 credits
Contact hours45
Tuition fee€1150, read more about what's included.
Students of any discipline – not just Business Studies – who are interested in new venture creation and entrepreneurship. The aim is to form a very diverse international group. If you have doubts about your eligibility for the course, please let us know. Our courses are multi-disciplinary and therefore are open to students with a wide variety of backgrounds.

The creation of new ventures is one of the most important economic issues of this time, all over the world. The creation of new ventures is not limited to start-ups only, but also applies to the development of new activities by existing firms (among them corporates) and spin-offs by universities, company expansions, take-overs, and scale-ups, and much more.
Amsterdam offers a broad and interesting palette of entrepreneurs, firms and entrepreneurial organizations, this is called the Amsterdam entrepreneurial ecosystem. The Center for Entrepreneurship of the Vrije Universiteit Amsterdam (CfE@VU) plays an important role in the Amsterdam entrepreneurial ecosystem. Therefore, this international summer school is the right opportunity to study new venture creation and entrepreneurship.
This course follows a double approach. The first approach is the sustainable entrepreneurship approach, dealing with the economic, social and ecological aspects of new ventures. The second approach is the life cycle of the firm approach, dealing with the changes of the firm and the entrepreneur during the life cycle of the firm.
Next to above mentioned approaches, an important part of the content of this course is determined by the students themselves, who are expected to come up with their own business ideas and contributions, guided by the course lecturers.
After morning lectures which discuss topics as the Business Model Canvas for Start-ups and Scale-ups and the Amsterdam entrepreneurial ecosystem, in the afternoons the students work on practical assignments, with additional support from outside experts.
The course ends with the elevator pitches of the team assignments, in a Dragon’s Den/Shark Tank  setting.

After having finished this course successfully, the student is able to:
- Work with the most recent insights in the field of new venture creation and entrepreneurship.
- Start his/her own enterprise in any national or regional context.
Two firms/organizations that play pivotal roles in the Amsterdam entrepreneurial ecosystem will be visited. Last year the students paid visits to Nuon/Vattenfall (one of the major Dutch energy suppliers) and ACE Venture Lab (the Amsterdam university incubator).

Chandler, G. N., DeTienne, D. R., McKelvie, A., & Mumford, T. V. (2011). Causation and effectuation processes. Journal of Business Venturing, 26, 375-390. http://dx.doi.org/10.1016/j.jbusvent.2009.10.006

Bhimani, A. (2017) Financial management for technology start-ups, Kogan Page.

Kleijn, E., Masurel, E., & van Montfort, K. (2011). The influence of ‘outsiders’ on innovative behavior by medium-sized firms. International Review of Entrepreneurship, 9(2), 133-130.

Van Gelderen, M. W. (2017). Generating initial ideas for new venture opportunities. To be downloaded from www.enterprisingcompetencies.com.

Van Gelderen, M. W. (2017). Giving and taking in networking. To be downloaded from: www.enterprisingcompetencies.com

Masurel, E., & van Montfort, K. (2006). Life cycle characteristics of small professional service firms. Journal of Small Business Management, 44(3), 461-473. https://doi.org/10.1111/j.1540-627X.2006.00182.x

Wasserman, N. (2008). The founder’s dilemma. Harvard Business Review, 86(2), 102-109.

Masurel, E., & Kerster, S. (2018). SMEs and the use of their full potential for sustainable entrepreneurship: Empirical evidence from the Dutch construction sector. International Review of Entrepreneurship, 16(2), 241-256.

The papers will be provided free of charge. The book by Bhimani (2017) should be ordered online by the students themselves. Other materials that are used will be announced timely and made accessible without additional costs.

Augusta"The course trains you and helps you understand the different elements and considerations that need to be taken into account when planning and setting up a new business. I really liked the different activities we did in the two weeks. It wasn't just in the classroom, but we were able to visit an organization and in the afternoon we did group work and we had a day off to work on our projects. There was time to engage with material being studied but also to explore the city and learn through hands-on experience." -Augusta Itua
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