Foundations of strategy

How to Succeed as a Strategist
In the world of strategic management, inspiration can come in many forms: classical literature and cutting-edge research, role models, movies, unconventional excursions, even a martial arts workshop. In this course, these elements combine to give you a keen understanding of strategic issues and how to succeed as a strategist.
Course levelAdvanced Bachelor/Master, open to PhD staff and professionals
Session 2
18 July to 1 August 2020 
Recommended course combination in session 1Foundations of International Business, The Economics of Urbanization, Creativity and Innovation (with Cardiff University), Organizational Behaviour Management
Co-ordinating lecturerChrister Guldemond CCMM 
Other lecturersDr. Brian Tjemkes
Form(s) of tuitionLectures, excursions, discussions, group sessions, movies
Form(s) of assessmentPaper and presentation
ECTS        2-page essay, 5-page report
Contact hours45
Tuition fee€1150, read more about what's included.
Students and professionals from any business background eager to explore strategic management from an exciting range of angles.

This journey into strategic management will take you from the ancient wisdom of Sun Tzu and Marcus Aurelius all the way through to the modern-day ideas of Michael Porter and of Richard D’Aveni’s concept of hypercompetition. By analysing business heroes such as Richard Branson and Warren Buffett from a strategic perspective, you will come to see them as practical role models who can enhance your own learning and career strategies.

As you learn to identify and assess a wide range of positions on strategic issues in business, you will not only hone your critical faculties but also develop your social skills through peer review and feedback sessions.

Challenges abound! Building on the dialectical approach used in international strategy, you will advance scholarly knowledge and research skills in the field. You will write an essay on a strategic theme, problem or innovation, solve a business case using the Harvard Business Case model and produce a research paper on a strategist role model.

Strategic thinking is essential to achieving your goals amid the global forces and technological advances that shape our increasingly complex and dynamic world. This course takes your insights and awareness to a whole new level using strategic theories, models, ideas and tools that enable you to analyse, grow and develop new approaches.

  • Visit to the Van Gogh Museum to learn how perspective, observation and insights from the museum business can inspire your personal and professional strategies.
  • Tai Chi workshop to learn how the practice, mindset and aims of ancient martial arts relate to strategic insight.
  • Visit to a McDonalds to explore popular culture, growth strategies and cultural localization. This is a follow-up to Ray, a movie screened as part of the course.
  • Visit to Artis Zoo to learn about animal strategies geared towards meeting nature’s challenges

At the end of the course, you:

  • Can critically reflect on central approaches and underlying assumptions by reading and interpreting the work of leading authorities in strategic management.
  • Are able to recognize, understand, construct and critically assess types of strategic problems in business, along with practical tools and methods of strategy development.
  • Can strategically analyse a role model and develop your own position with reference to the literature and your personal development plan.

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