|Course level||Advanced Bachelor/Master, open to PhD staff and professionals|
||18 July to 1 August 2020|
|Recommended course combination in session 1||Foundations of International Business, The Economics of Urbanization, Creativity and Innovation (with Cardiff University), Organizational Behaviour Management|
|Co-ordinating lecturer||Christer Guldemond CCMM
|Other lecturers||Dr. Brian Tjemkes|
|Form(s) of tuition||Lectures, excursions, discussions, group sessions, movies|
|Form(s) of assessment||Paper and presentation|
|ECTS||2-page essay, 5-page report|
|Tuition fee||€1150, read more about what's included.|
This journey into strategic management will take you from the ancient wisdom of Sun Tzu and Marcus Aurelius all the way through to the modern-day ideas of Michael Porter and of Richard D’Aveni’s concept of hypercompetition. By analysing business heroes such as Richard Branson and Warren Buffett from a strategic perspective, you will come to see them as practical role models who can enhance your own learning and career strategies.
As you learn to identify and assess a wide range of positions on strategic issues in business, you will not only hone your critical faculties but also develop your social skills through peer review and feedback sessions.
Challenges abound! Building on the dialectical approach used in international strategy, you will advance scholarly knowledge and research skills in the field. You will write an essay on a strategic theme, problem or innovation, solve a business case using the Harvard Business Case model and produce a research paper on a strategist role model.
Strategic thinking is essential to achieving your goals amid the global forces and technological advances that shape our increasingly complex and dynamic world. This course takes your insights and awareness to a whole new level using strategic theories, models, ideas and tools that enable you to analyse, grow and develop new approaches.
At the end of the course, you: