|Course level||Advanced Bachelor/Master, open to PhD staff and professionals|
|Session 1||4 July to 18 July 2020|
|Recommended course combination||Session 2: Corporate Leadership, Fintech and Emerging Financing Models in a Dynamic World, New Venture Creation and Entrepreneurship, Foundations of Strategy: How to Succeed as a Strategist, Football Behavior Management: Creating Viable Professional Football Organizations
|Co-ordinating lecturer||Dr. Mirella Kleijnen
|Other lecturers||Dr. Peren Ozturan, Dr. Arjen van Lin, Prof. Robert E. Morgan (Cardiff University, UK)|
|Form(s) of tuition||Lectures, interactive seminars, group project, in-company boot camp, private study|
|Form(s) of assessment||Presentations, participation, short paper|
|Tuition fee||€1150, read more about what's included.|
Organized in collaboration with Cardiff University, Wales, this course guides you through the minefield of creativity and innovation in the corporate environment. By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, it shows how they can make a real difference to the organization, to the market and to the bottom line.
The Creativity and Innovation course is taught by an international team with a strong management background as well as excellent academic credentials. Your lecturers boast ample real-life business experience through their consultancy work. Moreover, the course incorporates a unique hands-on assignment, the in-company boot camp, developed with and hosted by a corporate partner from the VU Amsterdam network.
The Netherlands became 9th in the 2016 Global Innovation Index, produced annually by Cornell University, INSEAD, and the World Intellectual Property Organization.