|Course level||Advanced Bachelor/Master, open to PhD staff and professionals|
|Session 1||6 July to 20 July 2019
|Recommended course combination||Sessions 2: New Venture Creation and Entrepreneurship, Organizational Behaviour Management|
Session 3: Foundations of Strategy: How to Succeed as a Strategist, New Venture Creation and Entrepreneurship
|Co-ordinating lecturer||Dr. Mirella Kleijnen
|Other lecturers||Dr. Peren Ozturan, Dr. Arjen van Lin, Prof. Robert E. Morgan (Cardiff University, UK)|
|Form(s) of tuition||Lectures, interactive seminars, group project, in-company boot camp, private study|
|Form(s) of assessment||Presentations, participation, short paper|
Organized in collaboration with Cardiff University, Wales, this course guides you through the minefield of creativity and innovation in the corporate environment. By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, it shows how they can make a real difference to the organization, to the market and to the bottom line.
The Creativity and Innovation course is taught by an international team with a strong management background as well as excellent academic credentials. Your lecturers boast ample real-life business experience through their consultancy work. Moreover, the course incorporates a unique hands-on assignment, the in-company boot camp, developed with and hosted by a corporate partner from the VU Amsterdam network.
The Netherlands became 9th in the 2016 Global Innovation Index, produced annually by Cornell University, INSEAD, and the World Intellectual Property Organization.