Communication and Information Studies: Language and media

Interplay of media, communication processes and language

One of the key competences of communication professionals these days is to understand and successfully employ the relation between media use and communication processes. Our programme will offer you insight into the factors that, in professional contexts, influence the interplay of media, communication processes and language in a globalized world. In our courses, you will study new phenomena in media use and international communication and develop a thorough theoretical understanding of communication.

Old and new media in a globalized world

These days, social media are no longer only used for their original purpose, personal communication, but also employed by businesses for professional purposes. Organizations use Twitter for webcare, Skype or Facetime for meetings and Whatsapp for conversations. Facebook is also used for creating business communities.  In the BA CIS specialization Language and media you will learn how and why organizations apply new (and old) media in business-to-business and business-to-consumer interaction.

You will also discover how applications of new media influence, shape or even define the content and linguistic or visual characteristics of the messages that are exchanged. Tweets, for instance, have a limit of 140 characters, which affects the language that is used. Likewise, a face-to-face conversation differs from a WhatsApp conversation, as a result of the medium used. But it also works the other way around: characteristics of texts , images or conversations may themselves also affect the choice for a particular medium. Our programme will provide you with the skills necessary to analyse various aspects of media design and to investigate effectiveness of specific choices.

Both new and old media are used in an increasingly globalized world, and communication takes place more and more in an international context. Such international communication does not only involve different languages, but also different cultures, even between English-speaking countries. Moreover, all around the world different varieties of English are emerging, each with their own characteristics. In business settings, international colleagues interact using a so-called lingua franca, typically English. This is why several courses in our programme will focus on the role of English as a lingua franca in international communication. And as people communicate increasingly across nationalities, we will make sure to offer you courses that will give you insight into the opportunities and challenges of intercultural communication.

Study Language and Media in Amsterdam

Our programme is taught by a dynamic staff who teach courses on communication science, applied linguistics, media analysis, interaction and intercultural communication. You will work in relatively small seminar groups, where you will be motivated to engage in critical discussions, and where you have the opportunity to follow your individual interests.

If you are interested in doing a BA in Communication and Information Studies abroad, VU Amsterdam is an excellent choice! VU Amsterdam is known as a high-quality university with a social heart. You will benefit from the personal atmosphere and easy access to all facilities due to our campus setting, and still have the vibrant city of Amsterdam close at hand.

Thinking of studying Language and Media? Come to a taster day!


Are you interested in language and media? Do you want to know more about communication in a global world? In that case we would be happy to meet you during one of our taster days at the VU-campus

Introducing Communication and Information Studies at VU Amsterdam

You will be able to advise companies on their communication strategies, and evaluate products delivered by advertising agencies. Other career opportunities include jobs such as web editor, webcare manager and sentiment analist, and new tasks created by new and social media. In more traditional fields there is a need for business writers, editors, market researchers and copywriters. 

Many bachelor students choose to pursue a Communication and Information Master, which is also offered by VU Amsterdam.

If you have obtained or will obtain a Dutch diploma, please check the criteria on our Dutch webpage.

Applicants holding a non-Dutch pre-university diploma must meet a number of requirements. If you do not yet meet the requirements but expect to do so in the future (such as obtaining your diploma), you can already apply. We will evaluate your application and inform you of our admission decision. All outstanding requirements need to be met in full by the time you enrol for the programme.

Admission to the programme will remain conditional until your certified diploma copy is received and the conditions in your admission decision letter have been met.

Requirements that apply:

  1. A diploma equivalent to the Dutch pre-university VWO diploma
    See the Diploma Requirement List for examples of accepted diplomas per country. Please note: this list is meant to give you an indication of admissibility; no rights can be derived from it.

    Applicants who do not meet this criterion may be asked to sit (an) entry exam(s) to prove they are eligible for admission.

  2. Proof of sufficient proficiency in English
    Although complete applications are preferred, you can begin your application before you have completed the test and then submit your passing score once you have been conditionally admitted. You can find all accepted tests and scores on our Admission Requirements webpage.

Application Steps

  1. Check if you match the entry requirements.
  2. Register for the Bachelor’s programme before the application deadline via Studielink.
    In Studielink you select the Bachelor’s programme 'Communication and Information Studies’. If you have your Studielink set to Dutch you can find the programme under ‘Communicatie- en Informatiewetenschappen’.
  3. After registering you will receive log-in details for VUnet.
    In VUnet you select the English-taught study specialization 'Language and Media'.
  4. Then upload the following documents:
    • Transcript of records; a transcript in English of the grades obtained over the final two years of your high school and any further education up to the moment of your application. IB and A-level applicants are asked to upload their predicted grades.
    • A scan of your diploma (if you have already graduated).
    • Curriculum Vitae; the curriculum vitae should include your personal details and list your previous education and relevant work experience (± 1-2 pages).
    • English language test results (if already obtained).
    • Copy of valid passport or ID (ID for EEA students only).
  5. Pay the application fee and submit your application.
  6. Wait for the decision on your admission request.

For more details on all steps please consult our step-by-step application guide.

Application deadline
The final application deadline for non-EU/EEA students is April 1st and for Dutch and EU students the final deadline is May 1st. For students wishing to use our Accommodation Services an early application is recommended.

Ready to apply?
Great! Click here to start your application.

Please note: the Studielink notification “The educational institution has yet to determine whether your previous education level is sufficient“ will only be ticked after you accept your place and have sent us a certified copy of your diploma.

As a prospective student at VU Amsterdam you will take part in the VU Matching programme. VU Matching consists of two parts: you must fill out a digital questionnaire on VUnet and participate in a matching activity organized by the study programme. The matching activity aims to give you a realistic idea of the content of the study, so you can determine if it matches your expectations and whether you have chosen the right programme.

  • Dutch Nationals are expected to participate in the matching activity on campus. This activity will take place at June 4th 2019. Please consider this when planning your holiday(job). Keep an eye out for the invitation email for the matching activity which will be sent by the end of April 2019. For general information about matching check the website VU Matching.

  • International students are expected to participate in a digital matching activity once they are conditionally admitted. Invitations will be sent by the end of April 2019. For general information about matching check the website VU Matching.

If you have questions about the matching activity, please contact the matching coordinator of the Faculty of Humanities: matching.fgw@vu.nl.

Candidates with an international degree can contact the International Student Advisor of the Faculty of Humanities:

Rosa Vijftigschild - ContactRosa Vijftigschild

E: bachelors.hum@vu.nl
T: +31 20 59 85641

Candidates with a Dutch diploma can contact contact@vu.nl when experiencing any difficulties.

Contact a Student Ambassador
Would you like to hear from an international student about their student journey, what it is like to study at VU, the programme and/or their student life in Amsterdam? Contact our student ambassadors! Our Student Ambassadors come from all over the world and would be happy to answer all your questions.

Open Day
Come join our Bachelor’s Day and see for yourself what it is like to study Communication and Information Studies at VU Amsterdam! Register here.

Taster Day
Experience what it is like to be a Communication and Information Studies student for a day. Register here.

Campus tour
You are welcome to contact bachelors.hum@vu.nl to enquire about the option of a campus tour with a Student Ambassador and to discuss the admission process with the International Student Advisor during your visit to our university.

Taylor Doughty

Taylor Doughty"The emergence of new communication platforms has changed society as we know it. I chose to study Communication Information Studies because I wanted to learn more about how current trends in media are affecting the way we communicate. Studying at the Vrije Universiteit is the perfect fit as it is an international environment that offers perspectives from all kinds of peoples and cultures."

this is what you will be doing

The BA-programme Language and Media offers you a unique opportunity to combine the study of language and communication processes with new and exciting developments in media use, against a backbone of generally accepted theories and methodologies.

Detailed information on the programme is available in the online study guide.

In the first year you are introduced to linguistics, communication science and discourse analysis. You learn how communication processes interact with media, and explore how media are used in organizational contexts. Of course, we train your general academic skills, such as research methodologies and academic writing.


After the first year, you have a solid base from which to explore various aspects of language use in (social) media . We also offer theoretical courses on intercultural communication and global English. You will then apply these theoretical insights in more practice-oriented courses on multilingual communication and language management.

In the first semester, you will take elective courses or gain valuable experience by working as an intern. In the second semester, you will complete your specialization and conduct your own research project, which you will report on in your BA thesis.

In the first year you are introduced to linguistics, communication science and discourse analysis. You learn how communication processes interact with media, and explore how media are used in organizational contexts. Of course, we train your general academic skills, such as research methodologies and academic writing.


After the first year, you have a solid base from which to explore various aspects of language use in (social) media . We also offer theoretical courses on intercultural communication and global English. You will then apply these theoretical insights in more practice-oriented courses on multilingual communication and language management.

In the first semester, you will take elective courses or gain valuable experience by working as an intern. In the second semester, you will complete your specialization and conduct your own research project, which you will report on in your BA thesis.

Overview Communication and Information Studies: Language and media

LANGUAGE OF INSTRUCTION

English

DURATION

3 years (fulltime)

APPLICATION DEADLINE

April 1st (non-EEA students requiring visa and/or housing) / May 1st (all others)

START DATE

September 1st

STUDY TYPE

Full-time

BINDING STUDY ADVICE

You need to obtain 42 ECTS plus academic skills

FIELD OF INTEREST

Language and Communication

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