|Course level||Advanced Bachelor/Master/PhD|
|Recommended course combination||Block 1: Creativity and Innovation|
Block 3: New Venture Creation and Entrepreneurship, Operations Research: A Mathematical Way to Optimize Your World
||22 July to 5 August
|Co-ordinating lecturer||Dr. Marius Rietdijk
|Other lecturers||Dr. Joost Kerkhofs and guests|
|Form(s) of tuition||Interactive seminar, fieldwork|
|Form(s) of assessment||Fluency teaching program, OBM Optimizer program|
To change behaviour within an organization, we first need to understand it. Only then can we effectively improve leadership, motivation and culture, creating a more productive workplace with happy staff and managers. That may seem obvious, but organizational behaviour remains a much-misunderstood topic. A field muddied by esoteric social scientific theories based upon non-replicable research.
The one proven technique in this domain – backed by more than 60,000 replicable experiments – is Organizational Behaviour Management (OBM), a sound practical application of the behaviour analysis approach pioneered a century ago by Ivan Pavlov. VU Amsterdam is the first European institution to offer a degree in OBM, and this is the first course in Europe to teach it in a summer school setting.
You learn the principles and techniques of applied behaviour analysis (ABA): using systematic interventions derived from learning theory to improve socially significant behaviours, then demonstrating that those interventions are indeed responsible for the improvement. Amongst topics covered are the ABC model (antecedent-behaviour-consequence), the four behavioural consequences and a protocol for shaping new behaviours. You also learn to use the OBM Optimizer, a practical tool for enhancing organizational performance, including such factors as quantity, quality, safety and attendance.