Organizational Behaviour Management

Creating a productive and uplifting workplace
To change behaviour within an organization, we first need to understand it. Only then can we effectively improve leadership, motivation and culture, creating a more productive workplace with happy staff and managers.
Course levelAdvanced Bachelor/Master/PhD
Recommended course combinationBlock 1: Creativity and Innovation
Block 3: New Venture Creation and Entrepreneurship, Operations Research: A Mathematical Way to Optimize Your World
Block 2   
22 July to 5 August
Co-ordinating lecturerDr. Marius Rietdijk
Other lecturersDr. Joost Kerkhofs and guests
Form(s) of tuitionInteractive seminar, fieldwork
Form(s) of assessmentFluency teaching program, OBM Optimizer program
ECTS 3 credits
Contact hours60
Tuition fee€1150
Students of social, exact or technical sciences who want to know more about changing organizational behaviour through positive reinforcement. If you have doubts about your eligibility for the course, please let us know. Our courses are multi-disciplinary and therefore are open to students with a wide variety of backgrounds.

To change behaviour within an organization, we first need to understand it. Only then can we effectively improve leadership, motivation and culture, creating a more productive workplace with happy staff and managers. That may seem obvious, but organizational behaviour remains a much-misunderstood topic. A field muddied by esoteric social scientific theories based upon non-replicable research.

The one proven technique in this domain – backed by more than 60,000 replicable experiments – is Organizational Behaviour Management (OBM), a sound practical application of the behaviour analysis approach pioneered a century ago by Ivan Pavlov. VU Amsterdam is the first European institution to offer a degree in OBM, and this is the first course in Europe to teach it in a summer school setting.

You learn the principles and techniques of applied behaviour analysis (ABA): using systematic interventions derived from learning theory to improve socially significant behaviours, then demonstrating that those interventions are indeed responsible for the improvement. Amongst topics covered are the ABC model (antecedent-behaviour-consequence), the four behavioural consequences and a protocol for shaping new behaviours. You also learn to use the OBM Optimizer, a practical tool for enhancing organizational performance, including such factors as quantity, quality, safety and attendance.

  • You will understand the importance of organizational behaviour for excellent results.
  • You will understand how OBM and ABA can help change organizational behaviour.
  • You will be familiar with the ABC model and ABC analysis.
  • You will understand the major concepts in OBM/ABA and how they can help improve performance.
  • You will be able to apply the OBM protocol to a real-life behaviour and use the OBM Optimizer computer program.
Visit to the employer of a recent executive graduate in OBM at VU Amsterdam.
Trainer/coaches who have graduated in OBM at VU Amsterdam, talking about their experiences applying what they have learned in the real world.
Daniels, A. C. (latest edition), Bringing out the Best in People. New York: McGraw-Hill.
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